My interest in Purple was kindled after I saw the Purple raw egg test video. I began researching the company, its background, and its technology, ultimately ordering a Royal Purple Seat Cushion for myself.
Early on, I wondered whether Purple would release a mattress topper, thinking that such a product was bound to be a hit.
History suggests that the answer is a decisive yes, based on the market segmentation strategy employed by intelliBED, a company that brought products to market in the past using EDiZONE’s technology, as well as Purple’s approach to the market.
Furthermore, Purple have referenced a mattress topper in their indiegogo campaign, their FAQ, and in their Purple Product Registration form.
Marketing image in Purple’s indiegogo campaign (indiegogo.com/projects/purple#/):
In Purple’s indiegogo campaign copy:
In the Purple website’s FAQ (onpurple.com/faq/):
In the Purple Product Registration form on the Purple website’s Warranty page (onpurple.com/warranty/):
Purple Top Pricing
Projected Purple Top pricing developed using information from intellibed.com/product/toppers/
Twin XL $499
Full XL $599
California King $799