Purple Mattress Review

The Purple company made some bold claims about their Purple mattress and caught my attention with their viral Raw Egg Test video. I invested significant time into researching the company, its history, and its technology until it became impossible to ignore the potential that a Purple mattress could offer.

I ordered a Purple mattress with the intention of putting their marketing messages to the test through objective data capture and statistical analysis.

Initially I wanted to share this data as soon as I had a significant number of points to present, but held off on publishing until now.

I wanted (still do!) to become a Purple affiliate, but found their affiliate program manager unresponsive, even when pressed for feedback on how to bolster my application. I’m hoping that this situation improves after I get the right eyes on this piece.

I hope you enjoy the review – I’ll respond to comments left below.

Purple Mattress Value

What’s a good night’s rest worth to you?

$1,299 for Purple king-size mattress
10 year life (warranty)
365.25 days in a year: low side 3652 days in ten years

$0.356 / day

Purple Mattress Price Analysis

The table below shows how much it’ll cost you to sleep on a Purple mattress of your own, assuming a ten-year mattress lifespan:

Size Twin XL Queen King / Cal. King
Price $699.00 $999.00 $1,299.00
Cost / Day $0.191 $0.274 $0.356

0% APR financing (6 months) is available for qualified consumers through Affirm (onpurple.com/financing), and Purple’s generous 100 night trial and return period make the Purple mattress an obtainable, low-risk investment.

While not exactly ‘pennies a day,’ the price for better sleep is not too high, especially when compared against similar mattresses offered by Purple’s direct competitors, like intelliBED.

Order Placed for One Purple Mattress

I placed an order for a Purple mattress in the early morning of August 31st, 2016. Purple’s 100 night trial helped – with the option to donate the Purple mattress to charity, I knew that in the worst case scenario, someone else would have a Purple mattress to sleep on. In the best case, I’d wake up each morning a new man.

I had high expectations for the mattress. The strong social proof helped: with glowing reviews, “this many people can’t be wrong!” Aside from that, the time that I spent familiarizing myself with the Purple company, their intellectual property, and their products (like the Royal Purple Seat Cushion) all led me to believe that I was in for a treat.

The order confirmation email and Purple website both suggested that it’d be about two weeks before I heard back regarding the status of my order.

In the early hours of September 6, I was a little peeved to find that I’d been charged for the order prior to shipping, but I was willing to let it slide. Then, at 8:41AM of that same day, I received notification that my order had shipped. Not bad! Purple set expectations at two weeks, and filled my order in one.

The Mattress Arrives

My Purple mattress arrived on September 9. The UPS courier delivered it to my front door.

Unfortunately, the AC downstairs at my home had stopped working. The compressor fan wasn’t spinning up, but I was able to straighten it out early September 10.

On the morning of September 10, I moved the mattress out of the doorway, and into my bedroom. I worked alone. I started by pulling my old mattress off of the box spring, and propping it against the wall. I positioned a mover’s dolly beneath the rolled-up Purple mattress, and gently positioned it upon the box spring. Within the packaging, I found a leaflet with a URL (onpurple.com/unroll), where I was able to watch a short video showing how to unroll the mattress. I referenced it to get a clear picture of the orientation that the mattress had been packaged in, though I could have figured this out by grabbing a tape measure.

Purple mattress
Purple mattress, still rolled in packaging material, on top of box spring

Enzo came by to see about some boxes, and I shared my excitement over the new mattress, inviting her to play with the enclosed samples of Purple material. She helped me a bit, and lay down on the mattress after we got it righted, exclaiming that it felt great.

The pamphlet also contained two Purple-branded sleep masks, a nice touch.

First impressions: it’s a lot more cushioned than the mattress that it may be replacing, and the one that I slept on before I fixed my A/C downstairs.

I didn’t realize how old the mattress that I had been sleeping on was. It’s a Bassett DreamMaker Chiropractor, produced in July 1991. A funny aside: when I brought up the Purple mattress in a conversation with my parents, they insisted that they had purchased quality mattresses – I had no doubt that the mattress was once decent, but it’d long-exceeded its useful life.

Purple Mattress Composition

Each Purple mattress is composed of the following:

2″ Hyper-Elastic™ Polymer
3.5″ HD Medium-Soft Comfort Foam
4″ HD Medium-Firm Support Foam

Purple mattress composition
Image courtesy of Purple

Objective Sleep Data

Data Collection

Objective sleep data was collected with my Misfit Shine activity tracker (MSRP $69.99, Amazon.com). It tracks the time at which I begin to sleep, my total sleep time, time spent awake (going to the bathroom in the middle of the night!), light sleep, and restful sleep.

Raw sleep data is provided at the end of this review 🙂

Data Analysis

To put Purple’s claims of better quality sleep to the test, I took the ratio between restful sleep and total sleep as a measure of sleep quality. I cleaned the data of any nights that I spent away from home prior to further analysis.

The cleaned data was used to produce the charts and descriptive statistics given below.

Data Reporting

Combined Data

This scatter plot shows sleep quality across all nights. The vertical line indicates the night that I began sleeping on the Purple mattress, September 10th, 2016.

On Purple

This histogram shows the distribution of sleep quality across those nights that I spent on the Purple mattress:

The accompanying table provides descriptive statistics of those nights:

Mean 0.458401988
Standard Error 0.014165746
Median 0.440665196
Mode #N/A
Standard Deviation 0.128276284
Sample Variance 0.016454805
Kurtosis 1.413555782
Skewness 0.72661973
Range 0.685375123
Minimum 0.186335404
Maximum 0.871710526
Sum 37.58896303
Count 82
Confidence Level(95.0%) 0.028185391

Old Mattress

This histogram shows the distribution of sleep quality across those nights that I spent on my old mattress:

The accompanying table provides descriptive statistics of those nights:

Mean 0.360690564
Standard Error 0.013281482
Median 0.33254902
Mode #N/A
Standard Deviation 0.111120852
Sample Variance 0.012347844
Kurtosis 0.092335712
Skewness 0.183814619
Range 0.563477031
Minimum 0.075163399
Maximum 0.638640429
Sum 25.24833945
Count 70
Confidence Level(95.0%) 0.026495832

Results from t-test follow

t-Test: Two-Sample Assuming Equal Variances

Purple Old
Mean 0.458401988 0.360690564
Variance 0.016454805 0.012347844
Observations 82 70
Pooled Variance 0.014565603
Hypothesized Mean Difference 0
df 150
t Stat 4.975254085
P(T<=t) one-tail 8.82333E-07
t Critical one-tail 1.6550755
P(T<=t) two-tail 1.76467E-06
t Critical two-tail 1.975905331

t-Test: Two-Sample Assuming Unequal Variances

Purple Old
Mean 0.458401988 0.360690564
Variance 0.016454805 0.012347844
Observations 82 70
Hypothesized Mean Difference 0
df 150
t Stat 5.031953133
P(T<=t) one-tail 6.85737E-07
t Critical one-tail 1.6550755
P(T<=t) two-tail 1.37147E-06
t Critical two-tail 1.975905331

The t-stat passes the test for significance, indicating a statistically significant difference between the average sleep quality that I experienced sleeping on my old mattress and the Purple mattress.

Noteworthy Nights with My Purple Mattress

9/10 – First night: So excited to try out the new mattress that I wish I had fewer tasks to work on. Didn’t sleep too well, mostly because my mind was so active.

9/11 – Second night: I slept for twelve hours. Misfit showed light sleep vs. restful sleep to be almost 50:50, which I don’t think I’ve ever gotten before

9/12 – Third night: No data from Misfit, but woke up feeling good

9/18 – Had difficulty falling asleep (mind in overdrive) – ended up sleeping on my side as opposed to my back

9/21 – First time falling asleep while it was dark out since the launch of Destiny: Rise of Iron. Before bedtime, I set an alarm to wake me in a couple of hours. Misfit Shine failed to capture that brief moment that I woke up and disabled the alarm before returning to sleep. Otherwise, noteworthy because I surpassed 50% restful sleep to total sleep.

Results & Closing Remarks

The difference in means is 0.097711, giving us a 27.1% improvement in sleep quality from my old mattress! I was able to experience the best sleep of the past few months thanks to the Purple mattress.

My personal thoughts on the mattress: I wish I could keep it, but it’s simply not the right time for me. I’ve got to come out of retirement, first. Consider this a step in the right direction.

That being said, quality sleep is priceless, and the Purple mattress may be an improvement over your existing mattress. With a generous 100 night trial and return period, you owe it to yourself to give it a try! Use this link to navigate straight to the mattresses section of Purple’s website 🙂

The Purple mattress provided me with measurably higher quality sleep than my old mattress, and I’m going to miss it.

More
My post on the Purple company

A little history on mattress materials:

Stateside, spring mattresses have been the standard
In Europe, foam core mattresses gained wider adoption

Foam materials
Visco elastic (memory foam) – its development stems from NASA

Purple uses CertiPUR-US certified foams in its mattresses

Raw Data

Date Total Sleep Restful Sleep Restful / Total
1/16/2017 7:14:00 3:10:00 43.78%
1/15/2017 6:03:00 2:56:00 48.48%
1/14/2017 7:20:00 2:27:00 33.41%
1/13/2017 9:00:00 3:15:00 36.11%
1/12/2017 6:32:00 2:15:00 34.44%
1/7/2017 8:34:00 4:34:00 53.31%
1/6/2017 5:37:00 3:57:00 70.33%
1/5/2017 7:46:00 3:17:00 42.27%
1/4/2017 6:27:00 4:04:00 63.05%
1/3/2017 7:37:00 3:18:00 43.33%
1/2/2017 5:21:00 2:48:00 52.34%
1/1/2017 7:51:00 3:04:00 39.07%
12/31/2016 4:35:00 2:00:00 43.64%
12/30/2016 10:08:00 8:50:00 87.17%
12/29/2016 6:10:00 3:43:00 60.27%
12/20/2016 5:48:00 3:02:00 52.30%
12/19/2016 3:43:00 2:28:00 66.37%
12/17/2016 5:53:00 3:19:00 56.37%
12/16/2016 4:43:00 2:02:00 43.11%
12/15/2016 5:20:00 2:26:00 45.63%
12/14/2016 7:36:00 5:13:00 68.64%
12/9/2016 8:57:00 5:04:00 56.61%
12/7/2016 11:00:00 5:19:00 48.33%
12/6/2016 5:22:00 3:21:00 62.42%
12/3/2016 10:00:00 5:12:00 52.00%
12/2/2016 6:17:00 2:42:00 42.97%
12/1/2016 8:07:00 5:38:00 69.40%
11/30/2016 5:00:00 1:41:00 33.67%
11/27/2016 8:55:00 4:52:00 54.58%
11/26/2016 6:41:00 4:14:00 63.34%
11/25/2016 5:27:00 3:10:00 58.10%
11/24/2016 10:35:00 6:14:00 58.90%
11/22/2016 7:36:00 3:30:00 46.05%
11/21/2016 6:19:00 3:50:00 60.69%
11/20/2016 7:59:00 4:17:00 53.65%
11/19/2016 7:24:00 3:52:00 52.25%
11/18/2016 8:35:00 3:12:00 37.28%
11/17/2016 9:05:00 2:57:00 32.48%
11/16/2016 9:02:00 2:44:00 30.26%
11/15/2016 7:01:00 2:40:00 38.00%
11/14/2016 6:08:00 2:53:00 47.01%
11/13/2016 8:56:00 4:24:00 49.25%
11/10/2016 9:25:00 4:41:00 49.73%
11/9/2016 5:35:00 2:28:00 44.18%
11/5/2016 5:34:00 2:50:00 50.90%
11/4/2016 5:50:00 2:13:00 38.00%
11/3/2016 8:55:00 3:59:00 44.67%
11/1/2016 7:55:00 1:42:00 21.47%
10/30/2016 8:29:00 3:37:00 42.63%
10/29/2016 7:07:00 2:41:00 37.70%
10/27/2016 6:21:00 2:25:00 38.06%
10/26/2016 7:09:00 2:10:00 30.30%
10/25/2016 7:25:00 3:23:00 45.62%
10/21/2016 5:32:00 2:16:00 40.96%
10/20/2016 8:29:00 3:17:00 38.70%
10/19/2016 6:56:00 3:16:00 47.12%
10/18/2016 6:51:00 2:57:00 43.07%
10/17/2016 7:24:00 3:32:00 47.75%
10/16/2016 7:47:00 3:00:00 38.54%
10/15/2016 8:44:00 3:33:00 40.65%
10/13/2016 8:41:00 3:49:00 43.95%
10/12/2016 3:55:00 3:23:00 86.38%
10/11/2016 6:31:00 2:39:00 40.66%
10/10/2016 7:02:00 2:03:00 29.15%
10/9/2016 9:50:00 3:17:00 33.39%
10/8/2016 5:16:00 2:08:00 40.51%
10/7/2016 6:32:00 2:24:00 36.73%
10/6/2016 7:59:00 3:27:00 43.22%
10/5/2016 6:04:00 1:23:00 22.80%
10/2/2016 4:05:00 2:05:00 51.02%
10/1/2016 7:24:00 1:51:00 25.00%
9/30/2016 6:20:00 2:25:00 38.16%
9/29/2016 8:11:00 3:46:00 46.03%
9/28/2016 6:38:00 2:37:00 39.45%
9/25/2016 9:15:00 4:12:00 45.41%
9/24/2016 3:51:00 2:35:00 67.10%
9/23/2016 7:14:00 2:12:00 30.41%
9/22/2016 10:18:00 3:37:00 35.11%
9/21/2016 5:15:00 3:05:00 58.73%
9/18/2016 8:20:00 2:50:00 34.00%
9/17/2016 6:40:00 3:02:00 45.50%
9/16/2016 6:54:00 3:23:00 49.03%
9/14/2016 6:26:00 1:28:00 22.80%
9/13/2016 6:03:00 2:17:00 37.74%
9/11/2016 12:44:00 6:06:00 47.91%
9/10/2016 2:41:00 0:30:00 18.63%
9/9/2016 7:32:00 2:06:00 27.88%
9/8/2016 8:38:00 3:27:00 39.96%
9/7/2016 5:36:00 1:46:00 31.55%
9/4/2016 8:49:00 3:47:00 42.91%
9/3/2016 6:24:00 1:43:00 26.82%
9/2/2016 6:49:00 1:15:00 18.34%
9/1/2016 10:54:00 1:45:00 16.06%
8/31/2016 9:30:00 2:41:00 28.25%
8/30/2016 8:14:00 4:21:00 52.83%
8/29/2016 4:23:00 1:26:00 32.70%
8/27/2016 8:52:00 2:44:00 30.83%
8/24/2016 11:01:00 3:20:00 30.26%
8/23/2016 5:12:00 1:10:00 22.44%
8/22/2016 7:42:00 3:14:00 41.99%
8/21/2016 4:01:00 0:34:00 14.11%
8/20/2016 7:10:00 3:19:00 46.28%
8/17/2016 9:28:00 2:56:00 30.99%
8/16/2016 8:35:00 1:50:00 21.36%
8/15/2016 11:07:00 3:36:00 32.38%
8/13/2016 5:08:00 1:00:00 19.48%
8/12/2016 9:06:00 3:04:00 33.70%
8/10/2016 8:51:00 3:17:00 37.10%
8/9/2016 6:20:00 2:03:00 32.37%
8/8/2016 7:16:00 3:02:00 41.74%
8/7/2016 10:02:00 2:56:00 29.24%
8/6/2016 5:37:00 1:49:00 32.34%
8/5/2016 8:27:00 2:40:00 31.56%
8/4/2016 10:07:00 2:47:00 27.51%
8/2/2016 9:51:00 3:00:00 30.46%
7/31/2016 4:47:00 2:06:00 43.90%
7/30/2016 9:42:00 5:09:00 53.09%
7/29/2016 8:03:00 3:17:00 40.79%
7/27/2016 6:38:00 2:53:00 43.47%
7/26/2016 7:26:00 3:35:00 48.21%
7/24/2016 7:22:00 2:41:00 36.43%
7/23/2016 8:24:00 4:28:00 53.17%
7/22/2016 7:03:00 2:50:00 40.19%
7/21/2016 8:54:00 2:53:00 32.40%
7/19/2016 7:20:00 1:51:00 25.23%
7/18/2016 9:40:00 3:35:00 37.07%
7/16/2016 2:58:00 0:45:00 25.28%
7/14/2016 9:19:00 5:57:00 63.86%
7/13/2016 5:05:00 2:28:00 48.52%
7/12/2016 4:21:00 2:10:00 49.81%
7/10/2016 9:31:00 5:40:00 59.54%
7/7/2016 8:42:00 3:39:00 41.95%
7/5/2016 7:57:00 2:59:00 37.53%
7/4/2016 7:34:00 3:08:00 41.41%
7/3/2016 8:55:00 3:26:00 38.50%
7/2/2016 5:16:00 2:09:00 40.82%
7/1/2016 10:18:00 3:26:00 33.33%
6/30/2016 8:51:00 2:43:00 30.70%
6/29/2016 8:24:00 2:15:00 26.79%
6/27/2016 6:18:00 1:53:00 29.89%
6/25/2016 5:06:00 0:23:00 7.52%
6/21/2016 6:39:00 2:21:00 35.34%
6/20/2016 5:00:00 1:35:00 31.67%
6/19/2016 7:07:00 2:13:00 31.15%
6/18/2016 7:10:00 3:03:00 42.56%
6/15/2016 9:24:00 2:33:00 27.13%
6/14/2016 9:32:00 3:54:00 40.91%
6/13/2016 3:56:00 2:03:00 52.12%
6/12/2016 10:13:00 3:01:00 29.53%
6/11/2016 5:57:00 2:27:00 41.18%
6/10/2016 8:15:00 3:35:00 43.43%
6/9/2016 7:21:00 4:00:00 54.42%
6/8/2016 7:05:00 2:21:00 33.18%
6/7/2016 7:10:00 2:07:00 29.53%
6/5/2016 8:25:00 2:43:00 32.28%
6/4/2016 9:18:00 5:20:00 57.35%
6/3/2016 5:16:00 2:46:00 52.53%
6/1/2016 9:04:00 2:39:00 29.23%

The Royal Purple Seat Cushion Review

I was excited to receive shipment of my Royal Purple Seat Cushion (MSRP $79.99, Amazon.com). Neil ordered one from Purple’s official website on July 18, the same day that I ordered mine from Amazon. Mine arrived on July 20 (well before his!) thanks to Prime Two-Day Shipping.
v
I chose this particular cushion because of its thickness – at 2 inches, it’s as thick as the hyper-elastic polymer layer on the Purple mattress. As such, my seat-time on the Royal Purple Seat Cushion granted me a great sense of how the Purple mattress would perform.

Initial Impressions

Weight

I was surprised by how heavy the package was – Purple puts the approximate weight of the Royal Purple Seat Cushion at 5.4 lb. With the cushion cover in place, my postal scale gives a reading of just over 5.5 lb.

Packaging

The cushion ships in retail packaging, complete with carry handle. A clear window shows off the configuration of the hyper-elastic polymer cushioning material. A small, round cutout invites prospective buyers to touch the gel material.

Box (Front)

Royal Purple Seat Cushion packaging (front)
Front view of the Royal Purple Seat Cushion packaging

Purple company branding appears in the top left of the packaging

The Royal Purple™ Seat Cushion
The World’s First Go Anywhere, No-Pressure Seat Cushion
Washable cover included
1-year warranty.

Box (Rear)

Royal Purple Seat Cushion packaging (rear)
Rear view of the Royal Purple Seat Cushion packaging

The Ultimate Cushioning Experience
Purple™ is the most advanced cushioning material available on Earth. Made from a patented Hyper-Elastic Polymer™, Purple provides comfortable support while eliminating pressure spikes.

As pressure increases on the cushion, Purple columns buckle, distributing weight to neighboring columns and virtually eliminating uncomfortable pressure points – even allowing you to sit on an egg without it breaking (although we’re not sure why you’d want to).

See the video at: www.onpurple.com/egg

The Cushion Cover

Royal Purple Seat Cushion cover
My Royal Purple Seat Cushion cover had a wondergel tag on it

Once unboxed, I noted the wondergel tag on the cushion cover – they must have been getting rid of old stock! I followed the instructions to slip the cushion into its cover, eager to get on it.

The Royal Purple Seat Cushion cover is made of slick black fabric, and has small bumps on the bottom. It features a woven carry handle on the edge facing the seat back.

Impressions from Usage

The buckling columns of hyper-elastic polymer used in the Royal Purple Seat Cushion are remarkably supportive. I have some chairs at home that used to put my legs to sleep every time, but with the Royal Purple Seat Cushion supporting me, I no longer experience that uncomfortable sensation.

With the Royal Purple Seat Cushion on my task chair, my newly elevated seating position meant that I had to make a few minor adjustments to my computer setup. I had to tilt my secondary display upwards in order to view it comfortably.

I became so enamored with Purple that, for a brief time, I shared the Raw Egg Test video with everyone I had the opportunity to speak with. I invited a couple of friends to give the Royal Purple Seat Cushion a try:

  • William F. really liked it. He’s a big man, weighing in at around 300 pounds. He got comfortable with it, and now I make sure to offer him the cushion whenever he drops by for a visit!
  • Edwin C. really liked it as well. He’s worked in human healthcare before, and was impressed when I told him that the same cushioning technology had been licensed by Stryker Medical for use in hospital beds

Conclusion

I highly recommend a Purple seat cushion for anyone who spends a fair amount of time sitting in any given day. It can transform an uncomfortable chair for the better.

Purple says it’s for office heroes, long-haul drivers, authors, artists, and CEOs. I don’t know about all that, but it’s definitely an excellent cushion, and it gave me great confidence in the efficacy of EdiZONE’s cushioning technology. So much, in fact, that I ordered a Purple mattress!

You can buy a Royal Purple Seat Cushion now on Amazon.com and support my website in the process! Try one out for yourself 🙂

Additional Reading
If you’re curious to learn more about the Purple company, check out my collected notes on Purple

Thanks for reading – I welcome your comments and questions below 🙂

Will Purple Release a Mattress Topper?

My interest in Purple was kindled after I saw the Purple raw egg test video. I began researching the company, its background, and its technology, ultimately ordering a Royal Purple Seat Cushion for myself.

Early on, I wondered whether Purple would release a mattress topper, thinking that such a product was bound to be a hit.

History suggests that the answer is a decisive yes, based on the market segmentation strategy employed by intelliBED, a company that brought products to market in the past using EDiZONE’s technology, as well as Purple’s approach to the market.

Furthermore, Purple have referenced a mattress topper in their indiegogo campaign, their FAQ, and in their Purple Product Registration form.

Marketing image in Purple’s indiegogo campaign (indiegogo.com/projects/purple#/):

Purple indiegogo marketing image
This image was used in Purple’s indiegogo campaign

In Purple’s indiegogo campaign copy:

Purple Top indiegogo campaign
Copy referencing the Purple Top in Purple’s indiegogo campaign

In the Purple website’s FAQ (onpurple.com/faq/):

Purple Topper FAQ
Screenshot from the Purple website’s FAQ regarding the Purple Topper

In the Purple Product Registration form on the Purple website’s Warranty page (onpurple.com/warranty/):

Purple Topper Product Registration Form
Purple Topper referenced in the Purple Product Registration Form

Purple Top Pricing

Projected Purple Top pricing developed using information from intellibed.com/product/toppers/

Twin $449
Twin XL $499
Full $549
Full XL $599
Queen $699
King $799
California King $799

Order Placed: Purple Mattress

I sold myself on the Purple mattress, having invested considerable time into researching the Purple company and its cushioning technology. My positive experience with the Royal Purple Seat Cushion made it that much easier.

I intend to follow up with a review of the Purple mattress after thirty days. You can expect objective sleep data provided by my Misfit Shine.